22 July 2009

yellow.

i saw this last night while i was watching coverage of the tour de france.  you know i love that race.  the bikes, the speed, the drama, the strategy.  it's a great sport.  and here's another reason why.  such a great idea.  

i label it as the nicest thing i've seen this week.



live strong (you know those signature yellow bracelets) and the lance armstrong foundation (which provides support and assistance for cancer patients) have teamed up with nike on a project called "chalkbot". the chalkbot robot paints personalized text messages in yellow chalk along the tour de france route.  to submit your own inspirational message you need to text "livestrong" followed by your message to 36453, or by visiting their site. 

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